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Beatson Clark creates brewery-focused website

Glass manufacturer Beatson Clark has launched a new dedicated website and Twitter channel aimed at the craft beer sector as it continues to pick up new brewing clients.

The website has been launched to showcase Beatson Clark’s expertise in manufacturing glass bottles which dates back more than two centuries.

Designed with breweries in mind and supported by the Twitter feed @beer_bottles, the site explains how Beatson Clark can provide unique and cost-effective beer bottles featuring bespoke designs.

The colourful, retro-themed site is packed with useful information, such as a guide to embossing options, case studies on recent beer launches, details of Beatson Clark’s full design service and a comprehensive Q&A page.

“You can’t deny that beer tastes better in glass and the brewing sector is a strong growth area for us at the moment,” said Charlotte Taylor, marketing manager at Beatson Clark.

“Now that our rebuilt amber furnace is in full production we have additional capacity to meet the demand from the rapidly growing craft beer sector.

“It can be hard for smaller producers to stand out on the shelf, and the key to that is defining your brand through eye-catching packaging. Our new website aims to show breweries what options are available and how we can produce distinctive bottles without breaking the bank or committing to large quantities.”

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17 March 2015 - Felicity Murray The Drinks Report, editor