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Kasper Andersen to head new Edrington unit

Edrington, the international premium spirits company, has launched Edrington European Travel Retail, a new unit that will focus on the world’s second largest travel retail market, and announced the management team.

Edrington European Travel Retail begins operations on 1 April, replacing Maxxium Travel Retail, Edrington’s former joint venture with Beam Suntory. In October 2014 the two companies announced plans to create independent distribution businesses.

The senior management team that will spearhead the development of its brands in the European travel retail channel has also been announced. Kasper Andersen will lead the business as commercial director, reporting directly to Aristotelis Baroutsis, managing director of Edrington Global Travel Retail. Andersen, who will continue to be based in Sweden, was formerly area director and Nordic marketing director for Edrington.

Steven Sleigh will lead the marketing function as marketing manager, based in Edrington’s offices in Scotland and reporting to Andersen. Steven will be backed by a team of trade marketers across Europe.

Edrington Global Travel Retail was launched in Singapore on 1st October 2014. In addition to the European Travel Retail unit, it comprises Asia Travel Retail, Americas, launched in January 2015 and the travel retail elements of Edrington FIX Middle East.

24 March 2015 - Felicity Murray The Drinks Report, editor