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Cruzan Rum launches new flavour for summer

Beam Suntory-owned Cruzan Rum has added Blueberry Lemonade to its portfolio of premium, flavoured rums bringing the total to 15. Available throughout the US, this new flavour, a blend of fine Cruzan Rum with the essence of blueberries and citrus, has been crafted by Cruzan master distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations. It is made from all natural ingredients including cane molasses and tropical rainwater, using a unique five-column distillation process.

“Cruzan continues to be a leader in the rum category and we see the demand for refreshing rum drinks continue to grow. This year, we created a new rum that would appeal to our loyal fans and new rum drinkers looking for a fun flavour option,” says Brendan Lynch, senior director of Rum & Cordials at Beam Suntory. “The combination of Cruzan Rum with sweet blueberries and fresh lemonade makes this perfect for anyone looking to create a refreshing cocktail that captures the spirit of the season.”

Cruzan Rum recommends enjoying its newest flavour in an ice cold cocktail. In addition to the featured signature cocktails created by Cruzan Mixologist Jesse Card, Cruzan Blueberry Lemonade Rum also mixes perfectly with fruit juices, iced tea and more.

Cruzan Blueberry Lemonade Rum (21% abv / 75% proof) is now available with a suggested retail price of US$14.99 per 750ml bottle. It joins the Cruzan portfolio of rums that include Cruzan Single Barrel, Cruzan Estate Diamond Aged Dark Rum, Cruzan Estate Diamond Aged Light Rum, Cruzan Black Strap Rum, Cruzan Aged Dark Rum, Cruzan®Aged Light Rum, and 14 flavoured rums infused with natural flavours, such as peach, coconut, key lime and strawberry.

Cruzan Blueberry Lemonade Cooler
2 parts Cruzan Blueberry Lemonade Rum 
3/4 part Fresh Grapefruit Juice
1 small pinch Sea Salt
Club Soda
Method: Combine rum, grapefruit juice and salt over ice in a shaker. Shake vigorously for 10 seconds. Double strain into a glass over ice and top with club soda. Garnish with a twist of lemon peel.

9 April 2015 - Felicity Murray The Drinks Report, editor