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Luxco launches Blood Oath bourbon series

St. Louis-based Luxco has launched Blood Oath, an ultra-premium, limited release, craft bourbon whiskey series, which will highlight a different variant, or Pact, each year. The inaugural Pact, named Blood Oath Pact No. 1, is a blend of three Kentucky straight bourbon whiskeys, blended and bottled by hand.

The debut combination, bottled at 98.6 proof, is available in limited quantities in 750ml bottles, with a RRP of US$89.99.

“I have the luxury of not being tied down to one specific distillery, so I sampled many bourbons to find the perfect mix to make Blood Oath Pact No. 1,” explained John Rempe, director of corporate R&D at Luxco and creator of Blood Oath. “This product is an exquisite union of three well-bred bourbons with various age statements and mash bills. The first, a spicy bourbon with a mash bill favouring rye, barrel aged for a subtle woodiness. The second is a smooth, wheated bourbon and the third is a full-bodied, more experienced, oaky bourbon with a rye-based mash. Each of these complement the other and none overpower the palate, creating an amazing bourbon.”

The bourbons in Pact No. 1 range from six to 12 years old.

Blood Oath’s pack is topped with a custom, eco-friendly natural cork and labelled with a heavy certificate-style paper stock. Rempe’s signature, along with the specific bottle’s creation date and the story behind the pact, mark each bottle label.

“We are extremely excited to launch Blood Oath,” said Steve Einig, chief marketing officer at Luxco. “We wanted to create something that not only appealed to bourbon enthusiasts around the country, but also a product that we could truly enjoy. Blood Oath accomplishes this and we are proud to launch this bourbon.”

After Pact No. 1’s limited edition run, Pact No. 2, consisting of an entirely new combination, will subsequently be released in 2016.

13 April 2015 - Felicity Murray The Drinks Report, editor