News

Gold bar bottle for new chocolate liqueur

Fraternity Spirits is bringing its new Licor de Horas Chocolate spirit to TFWA Asia Pacific exhibition, Singapore, 10-14 May. Licor de Horas Chocolate is a neutral-spirit based, rich and creamy chocolate liqueur presented in a 75cl gold bar shaped bottle, complete with the 999/9 gold standard symbol.

“We are experiencing steady growth in Asia for Tequila Corralejo, particularly 99,000 Horas, and for El Ron Prohibido on domestic markets throughout the Middle East, India and Asia,” says Fraternity Spirits CEO Raffaele Berardi. “That success is now being reflected in our duty free business and we are determined to maintain the momentum. That means constantly looking to develop new and unique offers to the market; Licor de Horas Chocolate is most definitely going to be a talking point at the show.”

Also on show will be the Rives spirits and mixers range, with a stunning new blue-coloured bottle introduced for its 1880 London Gin as a limited edition. “The company felt that it was time for a new look – gin is a very competitive sector so bottle design is all important and needs to stand out on shelf,” continues Berardi. “This new limited edition presentation most certainly does that with its modern look and vibrant colour.”

The Rives range is extensive and also includes new Rives Pink Gin and Rives Special Gin as well as Conde De Cuba rums, various fruit liqueurs and the Tropics range of cocktail syrups, mixes and juices.

Visitors to the booth will have the opportunity to try a variety of tequila and gin based Tropics cocktails. Raffaele Berardi continues: "Both at TFWA World Exhibition last year and the recent Duty Free Show of the Americas we have made a point of sampling various cocktails to visitors as we strongly believe that this is the best and easiest way to engage travelers in airports. In Singapore we will again be welcoming visitors to our stand with easy to make cocktails such as TEQ Tropics, as part of our ongoing strategy to build both the Fraternity and Rives brands in the local region.”

Buyers are invited to visit the Fraternity Spirits stand during TFWA Asia Pacific daily between 15.00 hours and 18.00 hours to sample a range of Tropics Cocktails.

Trade enquiries: Raffaele Berardi, Fraternity Spirits World Inc. Tel: +52 5552028779. Email: raffaeleb@tequilacorralejo.com.mx