New look for Adnams' Copper House spirits

Copper House Distillery, established in 2010 in Adnams’ Southwold brewery, has created a fresh new look for its gin and vodka (the vodka redesign will be revealed later this year).

Designer Lee Cook from CookChick Design explains: “When we created the Copper House range of spirit labels five years ago, Adnams were entering quite a traditional market so our designs were rather reserved and smart. However, things have moved on hugely since then, and now that Adnams spirits are so firmly established, it’s time to portray more of the unique Adnams character of these small-batch spirits. One of the most important stories for us to get across is that each Adnams Copper House spirit is made ‘from grain to glass’. That’s an attribute that most distillers do not have – the ability to make a spirit from start to finish – from the locally-sourced malted grains all the way through to the finished products, just as Adnams makes its beers.”

The new gin design has been created to convey a sense of the handcrafted, small-batch production as well as our coastal location in bold, strong colours in a hand-drawn illustrative style. The design is screen-printed on to the bottles so they are tactile as well as being lighter, bolder and brighter than the previous design.

Adnams marketing director, Emma Hibbert comments: “Adnams spirits continue to be a terrific success story. As soon as we began distilling in Southwold, less than five years ago, our spirits have proved very popular with our customers and have picked up many international awards. The market for craft distilling continues to grow and develop and we felt it time to adapt our packaging to reflect these changes. The new design is not only fresher and more modern, it has superb standout on shelf and in bar.  Both Adnams gin fans and those who have not tried our spirits before have given the new look a resounding approval.”

20 April 2015 - Felicity Murray The Drinks Report, editor