New on-trade glass bottle for its Pepsi range

Pepsi Max reveals new glass bottle and signature vermouth, brandy, tequila and bourbon serves.

Britvic has launched a new on-trade glass bottle for its Pepsi range, leading with Pepsi Max. The new bottle is supported by a number of signature spirit serves, including: Vermouth Max, Brandy Max, Tequila Max and Bourbon Max mixes. Britvic is encouraging the use of Pepsi Max, the no sugar cola, with spirits, so that the drink will be enjoyed in a wider range of social occasions.

The new sleek and contoured bottle, inspired by the original heritage bottle, will be rolled out across the Pepsi range – Pepsi Max, Diet Pepsi and original Pepsi.

Available from May in a 330ml size for ‘with food’ occasions, as well as 200ml size for mixing with spirits. 

Jonathan Gatward, GB marketing director for Britvic, comments: “The new Pepsi Max bottle has been designed to sit perfectly in the most discerning bars and restaurants…we’re confident that the UK on-trade will love our signature serves and we look forward to seeing and tasting any new unique drinks that the trade create with Pepsi Max themselves.”

27 April 2015 - Felicity Murray The Drinks Report, editor