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Chivas Regal The Icon launches in duty free

Chivas Brothers has unveiled what the company describes as “the pinnacle of the Chivas Regal range” - Chivas Regal The Icon, a new ultra prestige Scotch whisky. Created with a blend over 20 of Scotland’s rarest whiskies, a proportion from distilleries now lost forever, Chivas Regal The Icon will be available in Dubai Duty Free from May and globally from September at an RRP of US$3,500 in global travel retail.

Crafted, Chivas Regal The Icon includes single malts from Strathisla, the oldest continuously operating distillery in the Scottish Highlands, Longmorn and Glen Keith distilleries. Each year the Colin Scott, master blender will produce a limited number of bottles of this luxurywhisky, making it a must have product for whisky collectors.

The whisky is presented in an elegant decanter, hand-blown by master craftsmen at Dartington Crystal and hand-filled. The glass is etched before being dressed with finely crafted metalwork, while the green colour pays tribute to the original Chivas Regal bottle from 1909.

Richard Black, Chivas Regal global brand director, comments: “We are very proud to establish a new standard in precious Scotch whisky with Chivas Regal The Icon and we will continue to lead the way in crafting luxury Scotch that impresses Chivas fans and sophisticated whisky aficionados. Chivas Regal The Icon is Chivas Regal at its very best, the new pinnacle of the range.”

Colin Scott adds: “This is a truly exquisite blend. I feel very honoured to be the master blender to present this luxury Scotch, which features rich notes of honey, vanilla and dark chocolate balanced by subtle hazelnut influences from the cask. Chivas Regal The Icon delivers a long and luxurious finish in the smooth Chivas signature style.”

Chivas Regal The Icon is 40% ABV and is presented in 70cl Dartington Crystal bottles.

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard. Chivas Regal today sells 4.6 million 9L cases annually in more than 150 countries. The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, sitting within the super-premium range, positioned between Chivas 12 and Chivas 18.

Pictured below: Laurent Lacassagne and Colm McLoughlin unveil Chivas Regal The Icon in Dubai Duty Free

11 May 2015 - Felicity Murray The Drinks Report, editor