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Strongbow ciders premier sleek new can

Heineken is packaging its range of Strongbow Apple Ciders in Rexam’s new 400ml Super Sleek can – a stylish on-the-go packaging format, appealing to Strongbow’s key audience of 20 year olds.

The new can with a 202 end features a matt-over-varnish finish to give a premium feel and reinforce the Strongbow’s position as a global leader. The stand-out designs reflect the refreshing range of flavours on offer, including Gold Apple, Apple & Red Berries, Apple & Honey and Apple & Elderflower.

Anna Bizon, marketing manager for Strongbow Cider CEE says: “The new 400ml Super Sleek can is perfect for our new Strongbow Apple Ciders range. It provides an innovative packaging solution for our contemporary and urbanite audience as well as a convenient serve size.”

The cans are being produced out of Rexam’s Ejpovice plant, Czech Republic and are available across a number of retail, on-trade and off-trade channels in Central and Eastern Europe, including Poland, Czech Republic, Slovakia, Hungary, Austria, Bulgaria, Romania and Greece. 

24 May 2015 - Felicity Murray The Drinks Report, editor