Rossi D’Asiago rejuvenates Volare bottles

Rossi D’Asiago has rejuvenated its Volare range of 35 different flavoured liqueurs to appeal to the high end cocktail market. The redesign has also improved the bottle's grip and pour for bartenders. Made from the finest quality natural ingredients, the range offers more than 35 different flavours.

Wishing to rejuvenate the brand without losing its famous identity, Rossi D’Asiago has restyled the Volare logo resulting in a much clearer style. Aiming for maximum shelf presence but still fulfilling the needs of the bartender the bottle maintains its shape but has been enriched with decoration in relief around the neck and body mimicking waves, which improves the grip of the bottle, thus favouring the frenetic activity of the bartenders, while offering a pleasant tactile sensation. The restyled label is stylish and eye-catching thanks to its metallic effect, and a new more modern and elegant cap completes the new look. Bartenders will also appreciate the Pro-Pour technology, which results in a leak-proof bottle. Perfectly balanced, the bottle has just the right amount of weight, grip and flow speed to make this the ultimate cocktail liqueur.

In addition, Rossi D’Asiago will also be showcasing its broad range of international award winning Antica Sambuca based liqueurs at next month's Vinexpo. Re-launched by brand owner Antiche Distillerie in 2004 to try and make the sambuca liqueur category “cool again”. Antica has become the number one sambuca brand in the UK and second in the world.

Made from only natural ingredients, Antica Sambuca Classic has a superior taste obtained by distilling an infusion of Anise Star fruits and other herbs in alcohol. Following a century old recipe, custom-made by founder Rossi D’Asiago, the production follows a precise process to produce a superior quality. Essential oils are extracted from the distillation under steam of the anise stars and herbs including: oranges, cinnamon, nutmeg, fennel, and pepper.  

With a modern and eye-catching bottle, enriched with decoration that offers all-important shelf appeal, Antica projects itself as a high end spirit brand. Its versatility results in a product that is as at home in premium cocktails, as it is in a shot, or in a mixed drink. Committed to producing new products and enhancements, ensuring that its range is constantly up-to-date with current drinking trends, the Antica line offers a wide range of flavours in a variety of bottle sizes including: Sambuca, Liquorice, Raspberry (50,70,75,100cl), Apple, Coffee, Cherry,  Banana and Tropical (70cl).

27 May 2015 - Felicity Murray The Drinks Report, editor