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Lanson launches new look Black Label

Champagne Lanson is once again giving travel retail passengers a first with the launch of its new Black Label in partnership with Aelia.  Re-designing its most popular SKU, Lanson has brought the ‘perfect start’ to Paris Charles de Gaulle in both Terminal 1 and 2 (2E, 2F, 2D). The original style of champagne since 1760, this Brut Non-Vintage Champagne is dominated by Pinot Noir and with the colour black being seen as a symbol of elegance it has always been the natural choice for this label.

The House of Lanson appointed a new wine-maker this year, Hervé Dantan, whose passion for champagne resulted in his taking over from Jean-Paul Gandon, Champagne Lanson’s wine-maker since 1986. In addition, new facilities that allow the House to vinify separate plots give the new wine-maker access to a very rich palette of possibilities for his blends, and a new wooden cask winery that contains reserve wines matured over long years, combine to bring a greater complexity to Lanson Black Label.

With highly decorated shop windows that use eye-catching light boxes to highlight the exciting new label, Lanson is eager to show both its current and potential customers that this new label is a must have purchase. The Charles de Gaulle main stores will show a ‘Reveal Movie’ which highlights the new facilities that the House of Lanson now enjoys. With stunning vineyard shots, the video is mesmerising and is sure to entice passing travellers to stop and take in the precision and craftsmanship that goes into each bottle of Black Label.

Olivier De La Giraudière, export director of Lanson Champagne comments: “Lanson Black Label is our most successful and original champagne but we are always looking for ways to highlight to travellers just how special the label is. The use of our in-store ‘reveal videos’ to introduce the House of Lanson’s new wine-maker and its new facilities should help us to convey this message.”

Passing travellers of Paris CDG’s flagship store S4 (2E) shop will have the opportunity to take a photo in the specially design Black Label photo shooting box, whilst sampling the new Lanson offering. To add to the enticement, a hermetic stopper is offered as a gift-with-purchase during tasting hours, along with a 15% discount on Black Label 75 cl, Rosé Label 75 cl, Twin-Pack Black Label 2x75 cl and Twin-Pack Black/Rosé Label 2x75cl.

1 June 2015 - Felicity Murray The Drinks Report, editor