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Two travel retail exclusives from The Ardmore

Beam Suntory is introducing two new global travel retail exclusive products as part of The Ardmore Highland single malt Scotch whisky portfolio. Complete with a premium new look, The Ardmore Tradition and The Ardmore Triple Wood have been created to offer travellers “something outside of their everyday malt”.

“Peated malts continue to demonstrate strong growth in global travel retail,” said Beam Suntory GTR marketing director Michael Cockram. “The introduction of these expressions, each inspired by the spirit of The Ardmore, builds on this growth by appealing to a wider audience and offering new and existing Ardmore consumers something outside of the everyday malt.”

The Ardmore Tradition is an evolution of the existing Traditional Cask, matured in American oak barrels and then in 19th-century-style quarter casks. The liquid has a maturity that comes from the American oak and a spicy, creamy nose from the old-style smaller casks. Burnished gold in colour, this liquid is rich in flavour and fills the mouth with a creamy peat tang and touch of soft vanilla. The Ardmore Tradition has an ABV of 46% and is available in 1-litre bottles retailing at €40.

The Ardmore Triple Wood is a premium expression that is unique due to its triple maturation in American oak barrels, quarter casks and puncheons (500-litre casks). The liquid is the colour of golden straw and has light caramelised sugar, toasted barley and warming, light peat smoke flavours, followed by sweet vanilla custard. The Ardmore Triple Wood is non-chill filtered and 46% ABV. It is available in 1-litre bottles and retails at €62.

The Ardmore Tradition and The Ardmore Triple Wood are housed in distinct packaging that mirrors the premium, high-quality of the liquid, setting them apart from all peated malts on the shelf. The design brings The Ardmore’s history to life with a contemporary twist featuring metallic inks, embossing and detailed graphics such as a contour map of Kennethmont, the whisky’s home, and a symbolic eagle, which was inspired by the instinctively fearless native golden eagle, protector of the land.

The Ardmore, including the brand’s new global travel retail expressions, is part of Beam Suntory’s extensive peated malt portfolio, which also includes renowned leading brands such as Bowmore, Laphroaig and Connemara.

2 June 2015 - Felicity Murray The Drinks Report, editor