Refreshed look for the Famous Ginger Grouse

Ginger Grouse, distributed by Maxxium UK, has unveiled a new look to reinforce the brand’s unique status as a premium whisky ginger beer made with the UK’s No.1 whisky The Famous Grouse.

Currently available in over 4,000 on-trade outlets, 7,400 off-trade outlets across the UK and with a strong Facebook following of 25,000 fans, Ginger Grouse is already well established following its successful national debut in April 2013.

Earlier this year, the brand engaged Facebook fans in an innovative research project whereby the fans selected the new design. The new bottle will feature the iconic grouse bird in copper taking cues from The Famous Grouse but retaining its own identity.

Johna Penman, marketing controller of Maxxium UK, comments: “The repack has created a much stronger link to the parent brand The Famous Grouse, helping to align Famous Ginger Grouse with the thriving SPEERs (spirit beer) category, presenting an opportunity to tap into this growth while recruiting new consumers into blended Scotch. Famous Ginger Grouse is a quality ready to drink product with whisky at its heart, offering a real point of difference and showcases the versatility of blended whisky. This takes The Famous Grouse into refreshing social occasions, as Famous Ginger Grouse is the perfect accompaniment to a summer BBQ.”

Famous Ginger Grouse (4% ABV) has an RRP of £2.25 per 500ml bottle.

29 June 2015 - Felicity Murray The Drinks Report, editor