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Bourbon milkshake arrives in US for summer

A. Hardy, the liquor and wine importer, sales and marketing agency, is introducing Brown Jug Bourbon Maple Cream Liqueur across the US.

Dave Racicot, creator of Brown Jug Bourbon Maple Cream Liqueur, sums up its invention as follows: “On the last evening of summer vacation we would scramble to finish up what remained so we didn’t have to bring it home. The batch of stuff on the counter included bourbon, maple syrup, fresh cream, and some vanilla. After considering several possibilities for combining the ingredients, we decided to add some ice and poured everything into the blender. The Bourbon Maple Cream milkshake was born!” Brown Jug is appropriately packaged in distinctive old-fashioned brown glass bottles.  

According to A. Hardy USA president Mark J Levinson, “The significant increase in the popularity and consumption of bourbon combined with the peak of the summer season makes the Bourbon Maple Cream milkshake a timely arrival. Our goal is to promote the milkshake in time to enjoy this summer. Production is complete and national distribution has now begun.”

Brown Jug Bourbon Maple Cream liqueur 17%abv has an RRP of US$21.99. 

6 July 2015 - Felicity Murray The Drinks Report, editor