Champagne Lanson wears Wimbledon tennis jacket

Wimbledon, the world’s greatest grass tennis tournament is happening now and Champagne Lanson is once again leveraging on its long-term sponsorship of this world famous event to help boost its profile in travel retail.

With an on-pack neoprene pouch promotion that features the official Wimbledon championship logo, the promotion is sure to draw the eye due to its instantly recognisable neon colour, designed to replicate the famous tennis balls. Available on bottles of Lanson Black Label this seasonal campaign aims to help boost sales of Black Label through the important summer months.  

Available at SAR Schiphol throughout June, and with Aelia (London City and Luton) throughout July and August, the promotion is supported with Wimbledon inspired merchandising and eye-catching point of sales.

Champagne Lanson export director, Olivier de La Giraudiere comments, “Our partnership with Wimbledon stretches back for over 25 years, it is something we are extremely proud of and we of course want to use it as much as possible to boost our profile. Last year saw us use a similar on-pack neoprene pouch promotion for travel retail, and we saw positive results so we thought that running it again this year made strategic sense.”

6 July 2015 - Felicity Murray The Drinks Report, editor