New sparkling drink from Australian Vintage

Australian Vintage has launched a sparkling drink called Summertime Sparkling exclusively in Asda supermarkets in the UK.

Created by the makers of Passion Pop, Australia’s best-selling flavoured sparkling wine brand, Summertime aimed at the younger generation, especially women between 18 and 35, who enjoy sweet tasting, easy drinking alcoholic beverages. Summertime is low in alcohol (8.0% abv) and loaded with soft, approachable fruitiness.

The new product is a full sparkling fruit infused wine with a mushroom closure, and offers an alternative to still flavoured wines. The range comprises three different flavours: passion fruit, mixed berry and watermelon and has an RRP of £5.49.

“There have been generations of young people starting their first drinking experience with drinks just like Summertime, and they continue to be an important consumer group for AVL,” comments Julian Dyer, general manager UK & Europe at AVL. “There is a trend towards lighter styles without compromising on taste. Summertime is the ideal beverage for those who enjoy the sweeter things in life and love having a good time, no matter what the occasion. It’s fun, easy to drink and perfect for sharing with friends. We are convinced that shoppers will love this drink.”

15 July 2015 - Felicity Murray The Drinks Report, editor