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Two new senior appointments at Diageo GTME

Doug Bagley, MD of Diageo Global Travel and Middle East (GTME), has announced two appointments to his senior leadership team.

Dayalan Nayager is appointed regional director, GTME Europe. Based in London, Dayalan will lead and manage all travel retail channels for Diageo in the region and joins the business from Brandhouse in South Africa where he served as commercial director. He has over 12 years of experience in the consumer packaged goods industry, having previously worked in several sales and customer marketing roles for Mars and Heinz in Africa.

Zeina Hatem is appointed regional director, Middle East & North Africa (MENA) based in Dubai, UAE. In her new role, she will spearhead all of Diageo’s businesses within the travel retail and domestic channels as well as Free Trade Zones across MENA. Zeina was general manager of innovation for Latin America and the Caribbean for Diageo, and prior to this worked as marketing director for Moet Hennessy Diageo France since 2010. She has over 15 years of experience in the FMCG industry, having held various commercial and marketing roles across the Middle East and Europe with Mars, Cadbury, Schweppes and Procter & Gamble.

“Travel Retail is an exciting and rapidly-growing retail opportunity for Diageo’s much-loved brands,” says Doug Bagley. “We are committed to strengthening our leadership position in the wine and spirits category through a clear strategic focus on preminumising and differentiating our spirit brands, developing even stronger partnerships with our customers and continuously transforming the retail and shopper experience. I am delighted that Dayalan and Zeina have joined the team to help drive forward our ambitious plans for our Europe and Middle East businesses.”

21 July 2015 - Felicity Murray The Drinks Report, editor