Millwhites launches Somer Gold cider in BiB

Somerset cider producer Millwhites is launching its eighth cider, Somer Gold 5% abv, which will be offered to the on-trade in a 20-litre bag-in-box.

“This smooth, easy drinking cider, says John-Simon White, owner of Millwhites Cider, “is a ‘proper’ cider aimed at those who are fed up with mass-produced, mass market alternatives. With this cider we have delivered a product that will appeal to both regular cider consumers and those who are new to the drink.

“We believe that we’ve created something unique and are really looking forward to bringing it to market. It’s been a long time in the making and we’re confident that it will be well received across the network of pubs, restaurants, events and retail outlets that we supply. We’re experiencing a real boom in the popularity of cider at the moment and long may it continue.”

Millwhites was created to celebrate the White family tradition of cider production over the past 100 years. Made from apples grown and hand selected from orchards in the heart of the West Country, Millwhites Cider is pressed, fermented and matured using simple, traditional methods.

“We strive to produce a range of craft ciders that acknowledge how things were done in the past whilst keeping up with the tastes of the modern day cider consumer. We take pride in making our cider via methods that firmly hold onto our values of producing a truly hand crafted product with an exceptional taste.

“We offer our range of award winning Somerset ciders direct to the trade and also to cider lovers through our retail outlet in Rooksbridge, Somerset.”

27 July 2015 - Felicity Murray The Drinks Report, editor