anCnoc adds Peatlands to Peaty collection

Single malt Scotch whisky brand anCnoc has introduced a new regional exclusive to its Peaty Collection – Peatlands. The limited edition whisky was launched this month exclusively in Scandinavia, Western and Eastern Europe with just 6,600 bottles.

Peatlands joins Tushkar, Rutter, Flaughter and Cutter in the collection, all carrying the names of traditional peat cutting tools. Like its sister expressions, it retains the signature dark smokiness but with a phenol content of 9PPM, Peatlands has a delicate and more gentle finish.

Matured for more than 10 years in American oak ex-bourbon barrels in the traditional dunnage warehouses at the Knockdhu distillery, Peatlands continues anCnoc’s mission to reinvigorate and bring a modern take to the world of peated whisky. This expression has been produced from the highland spring water that runs through Knock Hill and forms the heart of every anCnoc distillate.

anCnoc brand manager Stephanie Allison comments: “We’re excited to introduce Peatlands to the collection, which we’re confident will be a hit with both peat aficionados and drinkers of lighter malts who are interested in trying something different. It complements the existing collection with a similar depth and smokiness but its lighter finish makes it the perfect window to the world of smoky whisky for drinkers who previously chose the unpeated style.”

Like all other anCnoc Peaty malts, Peatlands is packaged in green glass bottles very much in keeping with the look and feel of peaty whiskies, with contemporary designs depicting the rolling peatlands in the Scottish highlands. It joins the Peaty Collection at a price point of £52 for 70cl.

About anCnoc

anCnoc Highland single malt Scotch whisky is produced at the Knockdhu Distillery which was established in 1894 and is one of the smallest and most enchanting in the Scottish Highlands. The first four releases in the collection Rutter, Flaughter, Tushkar and Cutter were unveiled earlier this year.

About International Beverage 

International Beverage Holdings (www.interbevgroup.com) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.

Inver House Distillers (www.inverhouse.com) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.

International Beverage brands include: Chang Beer; Old Pulteney, Balblair, anCnoc, and Speyburn single malt Scotch whiskies; Hankey Bannister blended whisky; Mekhong ‘The Spirit of Thailand’ since 1941; and Caorunn, a Scottish gin.

28 August 2015 - Felicity Murray The Drinks Report, editor