Brand refresh for Oliver & Greg’s wine range

Oliver & Greg’s, the on-trade wine range from C&C Brands, has been given a brand refresh and packaging redesign. The new design was created to communicate an enhanced warmth and personality in line with the globetrotting nature behind the brand.

First developed in 2003, Oliver and Greg’s range includes popular varietals from some of the world’s best-known wine producing countries and claims to offer great value along with a commitment to quality. Therefore, the new design will also focus on the introduction of premium, quality cues.

Designed by Jones Knowles Ritchie, the new packaging stays true to Oliver & Greg’s bold, clear style. Featuring a gold foil, embossed brand marque and thicker paper stocks, as well as a reshaped logo, the wine will now be available in a slimmer, more elegant bottle. The white wine offerings will be presented in a clear flint bottle and the range includes a 75cl, a single serve 187ml bottle and a 20cl Prosecco offering.

Angela Ham, customer marketing controller at C&C Brands, comments: “Established on the premise of demystifying the wine category, Oliver & Greg’s provides a quality drinking experience, without pretentiousness or a complicated wine language. We believe that the new branding perfectly highlights the value and warmth of the range, while also capturing the unaffected, simple style that our drinkers have come to love.”

26 August 2015 - Felicity Murray The Drinks Report, editor