New chief executive for Berry Bros. & Rudd

Berry Bros. & Rudd have appointed a new chief executive to take on the company's wine and spirits divisions. Dan Jago will take up his new role in early October and will have overall responsibility across the whole business including international operations.

Dan has spent 15 years in important senior leadership positions in the drinks industry. He joins from his role as group wine director at Tesco, which he first joined as category director for Wine, Beer and Spirits in 2006.

Dan brings a wealth of experience, expertise and passion to the position from his various past roles. He also brings strong commercial acumen and experience of working in both premium and large scale international businesses.

He will be working closely with Jeremy Parsons who takes up a new role as chief operating officer. Dan’s and Jeremy’s appointments complete the establishment of a new leadership structure at Berry Bros. & Rudd earlier in the year, enabling the company to focus on strong growth and further development of both its domestic and international operations.

As well as spending most of his working life in the drinks business, the industry is in Dan’s blood as his father invented Bailey’s Irish Cream.

Simon Berry said, “I’m thrilled to welcome Dan Jago as our new chief executive. I believe he brings one of the best business brains in the industry and we are very lucky that he’s joining us. We will benefit hugely from his deep knowledge of the wine, beer and spirits markets as we further develop the expanded scope of our business in the UK and overseas. Dan has a huge respect for our history and traditions here at Berry Bros. & Rudd. He is perfectly placed to help build an even brighter future for the company.”

Dan Jago said, “I am very proud and excited to be joining Berry Bros. & Rudd at a time of huge opportunity for the company. It’s a great business, an extraordinary heritage and a treasured brand. I have spent most of my working life in the drinks business and, for me, this is perhaps the ultimate job. Berrys’ ethos, emphasis on quality, its relationships with producers and its mission to take the best care of its customers are a perfect fit for me. I look forward to working with the whole team to make the Berry Bros. & Rudd experience the very best it can be.”

1 September 2015 - Rebecca Sterritt Paragraph Publishing, content manager