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New bottle for Ballantine's 12YO expression

Ballantine’s 12 year old blended Scotch whisky has evolved its bottle design to more clearly reflect the premium quality of the expression. The new bottles designed by Air Innovation will be rolled out globally commencing this month.

Following the re-packaging of Ballantine’s Finest in 2013, brand owner Chivas Brothers took inspiration from this to develop a confident new look for the 12 year old expression. The designs reinforce the close link between the two expressions while highlighting the natural step between them, as discerning drinkers seek to enter and explore the super premium whisky category with Ballantine’s 12 Year Old.

The new packaging adopts the chevron-shaped label of Ballantine’s Finest, creating a more refined, masculine and eye-catching look on-shelf. The navy colour scheme and the greater prominence of the numeral 12 both emphasize the super premium quality, while the re-positioning of the brand’s crest – the Ballantine’s Grant of Arms – and the Ballantine’s ‘B’ help to create a more modern aesthetic.

Peter Moore, Ballantine’s global brand director, comments: “We’re confident that the new design, which is now in line with Ballantine’s Finest, will encourage consumers to trade up to Ballantine’s 12 Year Old for special occasions as they start their journey through the super premium whisky category.”

11 September 2015 - Felicity Murray The Drinks Report, editor