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Jack Daniel’s launches Sinatra Century whiskey

Gebr. Heinemann, the family-owned, Hamburg-based travel retailer, will offer visitors to its stores in the Istanbul, Amsterdam and Frankfurt Airports an exclusive opportunity to purchase the new Jack Daniel’s Sinatra Century during the month of September. A limited-edition marquee brand – only 100 barrels were created – Jack Daniel’s Sinatra Century will go into wider distribution later this year.  

The Istanbul, Amsterdam and Frankfurt airports will be the only locations in Turkey, the Netherlands and Germany where it will be available.  Each Heinemann store in those airports will have its own branded display, experience or exhibit highlighting Jack Daniel’s Sinatra Century and will be offering tasting opportunities for the Jack Daniel’s family of brands.  In addition, travellers purchasing two bottles of a Jack Daniel’s product in the Frankfurt Airport will receive a tin of Goldkenn Jack Daniel’s Chocolate.  Sinatra Century will also be available at a few other select airport locations outside these countries during September.     

Jack Daniel’s Sinatra Century is a collaboration between the Tennessee Whiskey’s Lynchburg Distillery and the Sinatra family to celebrate the day that Frank Sinatra would have turned 100 years old this year.  The singer/entertainer was born December 12, 1915 in Hoboken, NJ.  Sinatra Century, at 100 proof, is the Jack Daniel Distillery’s second offering to commemorate the special relationship between the two American icons.  Jack Daniel’s Sinatra Select was introduced globally in 2013.

A 1-litre bottle of Jack Daniel’s Sinatra Century will have a suggested retail price of US$499.99.

14 September 2015 - Felicity Murray The Drinks Report, editor