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Jose Cuervo tequilas mark Rolling Stones tour

Jose Cuervo will release two limited edition tequila bottlings of Especial and Reserva de la Familia – entitled Jose Cuervo The Rolling Stones Tour Pick – to celebrate the pivotal role Jose Cuervo played in fueling The Rolling Stones’ notorious 1972 North American tour, which was dubbed ‘the Tequila Sunrise tour’.

On the tour’s eve at The Trident bar in San Francisco, a bartender handed the band their first Cuervo Tequila Sunrise cocktail. It was immediate hit with the hitmakers! The Lapping Tongues dubbed it the official tour cocktail and Cuervo their spiritual tour companion across all 32 cities and 48 shows.

To celebrate the tour that became legend and the drink that fuelled it, Jose Cuervo will release two special edition bottlings of The Rolling Stones Tour Pick:

  1. Special edition Rolling Stones Jose Cuervo Especial: For the pinnacle partier - those in the front row of the concert and front of bar in the nightclub – there is the Cuervo family’s original blue agave recipe bottled at 81 proof, RRP US$16.99.
  2. Ultra Premium Rolling Stones Reserva de la Familia Collectors Edition: For the indulgent reveler – those rock stars who also want to live the rockstar lifestyle – this is the private Extra Añejo tequila reserve of the Cuervo Family, RRP US$149.99. 

The bottles will be sold in liquor stores nationwide in the US starting September and November, respectively. 

15 September 2015 - Felicity Murray The Drinks Report, editor