Aluminium gives Chablis a contemporary look

William Fevre Chablis 2014 vintage is packaged in a limited edition bottle giving it a totally new, contemporary and bold look that captures the freshness, vivacity and élégance of this wine. The stylish brushed aluminium-look sleeve and sharp graphics portay the minerality and purity of Chablis. 

Following on from the success of the I Love Chablis and Hipster Edition special editions, Domaine William Fèvre continues to free itself of traditional wine codes. The sleek, stylish silhouette of this new Pulse edition is expected to create an instant appeal to young ‘foodies’. A QR code on the back of the bottle enables the more connected consumers to access an animated event page via their smart phones.

With the Pulse edition, William Fèvre says it is combining aesthetics and a contemporary spirit, while remaining true to its 50-year tradition of excellence in wine making.

The wine has been aged for eight months in stainless steel vats to preserve its freshness – it is rich, fragrant and mineral, displaying the typical characteristics of the appellation. RRP €15.

The new Pulse edition bottle will be on display at TFWA World Exhibition in Cannes (October 18-23).

23 September 2015 - Felicity Murray The Drinks Report, editor