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Press Promotion

Exceptional Brand Enhancement from API

Brand enhancement specialist API is to launch its Exceptional Brand Enhancement focus at the Luxe Pack show in Monaco this October, bringing its new Creative Service offer and latest foil, laminate and holographic products to the exhibition.

New literature and a new exhibition stand will clearly show how API can help brand owners enhance their products, building on emerging trends from across the packaging sector.

API will be promoting its complete Brand Enhancement Creative Service package and how through its in-depth knowledge and understanding of packaging, it can help communicate brand values relevant to each product. By understanding the latest trends, API works to enhance customers’ experience of a brand’s packaging and utilise laminates, foils and holographics to enhance, protect and communicate its values.

Taking inspiration from a cross-section of industries from premium drinks to tobacco, foods and the cosmetics sector, API’s Brand Enhancement Creative Services help customers to understand how design trends, covering materials and finishes can be effectively applied to their product’s packaging.

David Peters, API’s creative development manager, explains, “With our Creative Services we are able to relate a customer’s brand to the current and future market environments, helping the brand to stay at the forefront of the latest themes emerging in packaging design. Taking into consideration factors such as in-store visibility, individual retail environments and shelf-presence and the knowledge of emerging packaging trends, enables us to provide the most effective pack enhancement for brands.”

“During an informal meeting with either a potential or existing client we demonstrate the key trend drivers across their own industry as well as others for the following year, helping customers to understand how their brand fits into the predicted trend environment. We then look at the yearly-life-cycle of the brand and identify specific projects to work on.”

Examples of high impact packs on show include API’s latest Fresnel Lens PET Laminate, which delivers real impact by combining the depth and kinetic focus of a lens with the print pack and design. Offering unparalleled depth and movement, API provides the in house expertise to maximize the impact of Fresnel or holographic films, and combining precision registration with our creative experience.

Even in their plain, unprinted form, our packaging laminates, invite users to engage and touch the pack as the viewer inevitably runs their hands over its surface to confirm that it is indeed perfectly flat, making it a perfect solution for luxury brands.  

API’s latest Fresnel Lens Laminate is also on the front cover of the luxury packaging magazine ‘Formes de Luxe’ following on from the sophisticated designs created in previous years. Taking inspiration from API’s 2016 key trend presentation this year’s design combines the latest lens effects together with registered print, and provides a stunning example of the impact from API’s laminates and brand enhancement products. 

The API team will be inviting all designers, printers and brand owners to come to stand VA16 and discover API’s portfolio of foil, laminate and holographic solutions and how together with the latest trends they can deliver exceptional brand enhancement and real on shelf impact products.

Dino Kiriakopoulos, managing director of API Laminates comments, "We chose Luxe Pack as the ideal place for us to showcase our focus on Exceptional Brand Enhancement and demonstrate our new Creative Services alongside our products, trend and mood boards that have real relevance for luxury products.”

24 September 2015 - Rebecca Sterritt Paragraph Publishing, content manager