New fine wine manager at Inverarity Morton

Inverarity Morton has named sales manager Eva Franceschi as its new fine wine manager.  Eva was chosen for the specially-created role following an extensive recruitment process and will head up a team tasked with driving growth at the premium end of the on-trade market.

Having cut her teeth in the wine trade with Majestic, Eva joined Inverarity Morton in 2001 as a regional sales manager. She beat off internal and external candidates to claim the job of fine wine manager on the strength of her wine knowledge and proven sales and communications skills.

Donald Campbell says, “We were looking for someone who was passionate about wine, was a highly capable sales manager, had great leadership skills and gravitas and credibility in their attitude and approach. Eva has all of that in abundance and will be a fine ambassador for our business.”

Scotland’s leading independent wine merchant has an account base of over 3,000 and counts many Michelin-starred restaurants among its longstanding customers but sales director Donald Campbell is setting the company’s sights on top-end establishments in order to capture a greater share of the fine wine market.

Donald adds: “Our wine list carries over 2,000 wines, all of which are sourced directly by our buyer and most of which come from outstanding family-run wineries for whom we go to great lengths to represent exclusively.  So, we have what is undoubtedly the most extensive and exclusive wine portfolio in Scotland.  Creating this fine wine team is all about carving out our position as Scotland’s best wine-led supplier.  Eva will be principally responsible for engaging with and supporting prestige accounts so we are providing a highly tailored service that meets their exacting standards.”

Supporting Eva will be Ewen Lamont, who has been appointed as wine development manager, and both will work alongside Guy Chatfield to drive the merchant’s wine business.

As a composite drinks distributor to the licensed trade, Inverarity Morton employs over 200 people from its Glasgow and Milnathort depots and supplies over 3,000 on-trade outlets in Scotland. The firm is a recognised centre of excellence for wine and spirits training and picked up Best Wine and Spirits Wholesaler of the Year at the Scottish Bar & Pub Awards 2015.

2 November 2015 - Rebecca Sterritt Paragraph Publishing, content manager