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New embossed bottle for Irish Meadow

Glass packaging manufacturer Beatson Clark has created a new bottle for Halewood International's popular Irish Meadow cream liqueur.

Available nationally in UK supermarkets and on-line, Irish Meadow is an after-dinner drink based on an original Irish recipe and best served chilled over ice.

To create a unique container Beatson Clark has added an embossed Irish Meadow logo to the shoulder of its 700ml amber bottle which has a standard ROPP neck finish.

“We were looking to update the design of our bottle and give it a more premium feel,” says Ian Duffy of Halewood International.

“Beatson Clark has an excellent reputation for flexibility and we trusted them to create a product that ticked all our boxes.”

Charlotte Taylor, marketing manager at Beatson Clark, adds: “The customer was very interested in an embossed logo on the shoulder of the bottle, so our in-house design team came up with several creative options.

“Our recent investment in the latest design software enables us to sculpt the embossing, making it both more defined and easier to manufacture. The smooth sculpted 3D effect works perfectly with the Irish Meadow logo.

“A creative approach to embossing can really make a brand stand out, and it’s increasingly popular with our customers: 10 out of our last 17 NPD projects this year have featured embossing.”

Halewood International is the UK’s largest independent drinks manufacturer and distributor, and is home to brands such as Crabbie’s Alcoholic Ginger Beer, Red Square Vodka and Tsingtao beer.

9 November 2015 - Rebecca Sterritt Paragraph Publishing, content manager