Extra charring creates new whisky expression

Ballantine’s Hard Fired is a new Scotch whisky expression born from an innovative bespoke extra char process.

The distillery says the taste profile of Ballantine’s Hard Fired whisky has been developed through the transformative power of fire. The signature hard firing of the barrels unlocks vanilla notes, hints of smoke and spice and provides a distinctive smoothness, resulting in a characterful and uniquely balanced whisky.

The process starts with the selection of American oak barrels by the wood management team. The barrels are then sent to the cooperage to char them for a second time – a process known as ‘hard firing’ – while judging the char length and intensity by sight. Finally, Ballantine’s master blender Sandy Hyslop noses each barrel and selects those best to be filled with a unique Ballantine’s blend for resting.

Hyslop comments: "Ballantine’s Hard Fired showcases the natural and unique results that American oak and fire produce on Scotch whisky. When charred, casks form a natural layer of caramelised wood sugars that react with whisky and a double char understandably intensifies this effect. The result is a smooth, creamy and subtly smoky Scotch whisky with tasting notes of sweet honey, soft red apples and tangy liquorice. This balanced flavour profile results in a premium whisky that sits well within the Ballantine’s family style while offering something new.”

Peter Moore, Ballantine’s global brand director, comments: "Ballantine’s Hard Fired is a natural progression for the brand as we continue to innovate within the Scotch whisky category. The double charring naturally unlocks flavour, creating a whisky that stays true to our philosophy of craftsmanship, authenticity and outstanding flavour. Ballantine’s Hard Fired is a modern, masculine expression that responds to current trends in the whisky market that demand new experiences while enjoying Scotch whisky.”

Ballantine’s Hard Fired is 40% ABV and will be available from this month (November) onwards in Poland and France before rolling out globally in March 2016; price varies depending on the market. A global campaign capturing the influence of fire on the bespoke production process has been developed alongside new signature serves to support the launch internationally. 

The Ballantine’s Scotch whisky brand is owned by Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard.

11 November 2015 - Felicity Murray The Drinks Report, editor