Ron de Jeremy rum makes its UK debut

Spirit Cartel is launching Ron de Jeremy XO rum in the UK. Produced by One Eyed Spirits, this sipping rum, packaged in a black bottle and tube, celebrates the ’Xtra Ordinary’ life of Ron Jeremy, a world-renowned adult entertainer and pop culture icon.

The playful, tongue-in-cheek nature of the brand belies the super-premium quality and provenance of the liquid, which includes hand-selected pot and column still distilled rums from Barbados, Trinidad, Jamaica and Guyana, all aged for up to 15 years in American oak barrels previously used for bourbon.

Ron de Jeremy XO (40% ABV) joins the portfolio of Ron de Jeremy Reserva (40% ABV) and Ron de Jeremy Hardcore Spiced (47% ABV), which are already available in the UK. 

One Eyed Spirits CEO and brand owner, Olli Hietalahti says: “We are delighted to introduce this beautifully crafted addition to the Ron de Jeremy range in the UK. Having already seen great success across Europe, it truly meets the needs of the rum connoisseur and the expectations of the experimental bartender, as well as people who enjoy the finer things in life—always with a sense of humour—so it’s no wonder it has quickly become our best-selling expression.”

Spirit Cartel's Charles Marshall comments: “We give our customers what they want; something different, daring and always superior quality. Ron de Jeremy XO is a fine addition to any top shelf.”

The Ron de Jeremy brand is growing at 10.5% in the UK. Ron de Jeremy Hardcore Spiced is growing at 23%, almost double the rate of the spiced rum sector (11.8%).

Widely available at wholesalers, e-tailers and wine merchants, Ron de Jeremy XO has an RRP of £40.95.

13 November 2015 - Felicity Murray The Drinks Report, editor