Studio Parr re-imagines artisan brewery

The High Weald Brewery asked design agency Studio Parr, a small agency that specialises in brand creation, identity and packaging design, to re-imagine its brand to convey its personality and make it stand out from the crowd.

The new branding and packaging takes inspiration from Anglo-Saxon folklore of the High Weald, an ancient landscape in Sussex rich in history and famous for its Iron Industry. Giving each product its own distinct character and story to tell, all beautifully hand-drawn. 

This was something that resonated with the brewer who strives to make beers that honour traditional brewing methods while giving them a creative, progressive twist.

Will Parr, creative director at Studio Parr, comments: “The High Weald Brewery was a brilliant creative opportunity for Studio Parr, from start to finish. We were immediately inspired by the brewery location and encouraged by the sheer passion and skill of Andy the brewer to create a truly unique craft beer brand.” 

25 November 2015 - Felicity Murray The Drinks Report, editor