Paul Smith designs wine labels for BBR claret

Berry Bros. & Rudd has collaborated with British fashion designer Paul Smith to create two limited-edition wine labels.

Putting pen to paper to design a playful label for the historic wine merchant’s best-selling wines, Paul Smith’s design draws inspiration from his own optimism. Known for his mastery of colour, both wine labels feature bold tones of red and orange and the distinct hand-crafted heart inspired by Matisse cuts outs.

Paul Smith says: “I’ve been drinking Good Ordinary Claret and Good Ordinary White from Berry Bros. & Rudd for many years. Berrys is a real institution with a great history. It’s great to be asked to design a special label.”

As stylish as they are quaffable, the production of these 5,000 special edition bottles represents a collaboration between two uniquely British companies. Berry Bros. & Rudd’s creative director, Geordie Willis, explains this is the first in what he hopes will be a series of partnerships with Britain’s leading designers: “We have long been fans of Sir Paul Smith and are delighted to have worked with him and his team on this very exciting limited edition label. Classical with a twist; traditional yet modern; quintessentially British but admirably international; these are all qualities that Paul Smith exhibits and that we aspire to at Berry Bros. & Rudd.”

Available from February 1, 2016, in time for Valentine’s Day, the limited-edition labelled wines will be sold in cases of six bottles priced £54.00 for the Good Ordinary Claret and £53.10 the 2014 Good Ordinary White. Both wines will be available from www.bbr.com or can be ordered by telephoning 0800 280 2440.

12 January 2016 - Felicity Murray The Drinks Report, editor