Sogrape UK relaunches Bodegas LAN wines

Sogrape UK is presenting a refreshed label design for Bodegas LAN Rioja Crianza, Reserva and Gran Reserva wines, alongside a renewed focus for the range aimed at the independent and on-trade sectors.

Since its creation in 1972, Bodegas LAN has been at the forefront of modern winemaking in Rioja, exploring and improving the traditions of the region. Examples of this include studying the effects of oak-ageing on red Rioja wines being first in the region to use oak barrels made from a combination of American and French oak, and pioneering the use of Russian oak. The wines, which are all vinified and aged separately by winemaker Maria Barua, express both the influence of the past with a modern approach.

A high component of the fruit for Bodegas LAN wines comes from the Lanciano vineyard, which has 72 hectares under vine, making it one of the largest single estates in the region.

The wine label has evolved with subtle changes, whilst maintaining the identity and values of Bodegas LAN and giving the signature castle image greater prominence.

This refreshed look will appear alongside the producer’s “VERY LAN” slogan that was unveiled at the launch of its new vintage Viña Lanciano last spring and is now at the core of the winery’s communications strategy. 

“We will be using this packaging upgrade to re-engage our target market, which is the UK on-trade, independent retailers, and regional and independent wholesalers. It is our belief that such a unique proposition as Bodegas LAN is a perfect fit for this sector, giving something different from the traditional Rioja offerings,” explains Chris Appleby, Sogrape UK’s premium wines brand manager.

18 January 2016 - Felicity Murray The Drinks Report, editor