Christian Brothers Apple brandy launched

Heaven Hill Brands has launched Christian Brothers Apple, the third flavour extension in the growing Christian Brothers Brandy family. The newest addition takes a bite out of the popular flavoured brown spirits category, building on the fast-growing apple flavour and successes of CB Honey and Peach.

CB Apple combines real, natural apple with the Christian Brothers Brandy, distilled from premium grape varietals and aged in hand selected oak barrels. This combination of two veritable classics will hit a sweet spot among consumers as apple-flavored spirits alone accounted for US$350 million of annual sales, according to 2015 Nielsen data. Likewise, flavoured whiskey is expected to grow 40% to nearly 9 million cases in 2015, according to Impact Newsletter.

“CB Apple is a classic from its core, integrating a storied brandy with an innovative flavour profile that has proven successful across other spirits categories,” says brand manager MaryCrae Guild. “Leading off the success of CB Honey and Peach, CB Apple is a natural extension for Christian Brothers Brandy as more consumers seek new flavour varieties.”

Christian Brothers Apple is available across the US in 50ml, 375ml and 750ml sizes bottled at 35% abv. (70 proof). Marketing materials will use the Christian Brothers’ “CB & …” tagline by adding “CB &…a taste of apple.”  The RRP is US$10.99 for 750ml. 

28 January 2016 - Felicity Murray The Drinks Report, editor