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New expression from Longmorn distillery

Longmorn has launched The Distiller’s Choice, a smooth, triple-cask matured single malt Scotch whisky, offering a new interpretation of the brand’s renowned classic toffee flavours.

The expression is a new release from Longmorn as part of a renewed focus by Chivas Brothers on the Speyside distillery established by John Duff in 1894. He installed the broad, smooth-shouldered stills that allow a lower fill level thus increasing contact with the copper during distillation. These same stills are used today. He also constructed a railway for the transportation of barrels to and from the distillery, which is depicted on the label.

Longmorn The Distiller’s Choice is presented in distinct, luxury packaging that befits its exceptional quality; the glass bottle has high, broad shoulders, a long pouring neck and is largely transparent to showcase the quality of the whisky inside. The two labels pay homage to the founder’s railway station by replicating the style of a train ticket and inclusion of a steam train as part of the updated logo. Modern luxury cues pay homage to the golden age of progress in the late 1800s, with the striking purple colour evoking The Mauve Decade, which saw the increased availability of purple clothing, previously only available to the aristocracy.

Longmorn The Distiller’s Choice is described as “a well-balanced single malt with incredible depth of flavour, presenting notes of delicate spice, sweet treacle toffee and caramel” – the result of maturation in a range of American oak, ex-Oloroso sherry and traditional oak casks.

Clarisse Daniels, global marketing manager for single malts at Chivas Brothers, comments: “For more than a century, Longmorn single malt has been one of the best-kept secrets in Scotland, so we are very excited to be releasing The Distiller’s Choice. What better single malt than Longmorn, created in the Golden Era of Luxury, to delight discerning drinkers looking for quality, heritage and pedigree. Longmorn The Distiller’s Choice, with its soft, creamy and rich flavour profile, will be the perfect addition to the repertoire of knowledgeable Scotch whisky drinkers around the world.”

Bottled at 40% ABV, Longmorn The Distiller’s Choice is available in 27 markets, including UK, Canada and France, at the RRP of US$94 per litre in the US. 

5 February 2016 - Felicity Murray The Drinks Report, editor