Louis XIII Cognac in 100 year global campaign

A safe containing a film that will not be seen for 100 years touched down in London today under high-level security as part of its world tour. Produced by Louis XIII Cognac, the film, starring actor John Malkovich envisions earth one hundred years from now and will not be released until 2115.

Directed by Robert Rodriguez ‘100 Years: The Movie You Will Never See’ was inspired by the century of craftsmanship and patience it takes to create each decanter of Louis XIII Cognac. Indeed, each decanter takes four generations of cellar masters over 100 years to craft this alchemy of up to 1,200 eaux-de-vie aged for at least 40 years.

To ensure that ‘100 Years’ remains secure until its official premiere a century from now, the film has been placed in a state-of-the-art safe, which will open automatically in 100 years when the timing is complete. One thousand guests from around the world received an exclusive invitation to give to their descendants to attend the premiere on November 18, 2115 at the House of Louis XIII in Cognac, France.

"Louis XIII is a true testament to the mastery of time, and we sought to create a proactive piece of art that explores the dynamic relationship of the past, the present, and the future," said Ludovic du Plessis, global executive director for Louis XIII Cognac. “Four generations of cellar masters put a lifetime of passion into a bottle Louis XIII, yet they will never taste the resulting masterpiece.” We are thrilled that this talented actor and creative filmmaker were inspired to join us on this artistic endeavor.”

A French art de vivre enthusiast and thought-provoking virtuoso, John Malkovich developed an original screenplay for ’100 Years’. Styled by costume designer Nina Proctor, Shuya Chang was cast as his on- screen partner, and the two journey through an unknown future achieved by innovative set design and extensive CGI effects.

While ‘100 Years’ truly is ‘The Movie You Will Never See’, the exclusive trailer and three teasers can be seen on www.LouisX1II-Cognac.com.

9 February 2016 - Felicity Murray The Drinks Report, editor