New vodka flavour added to Burnett’s range

Burnett's, a Heaven Hill Brand, is introducing a new flavour - Cucumber Lime - to its extensive family of flavoured vodkas.

The fresh cucumber taste with a squeeze of lime is right on target with growing consumer taste trends. Traditional fruit and refreshing, crisp flavours continue to lead the way in the flavoured vodka category in which Burnett’s has proven to be a leader over the last 10 years. Burnett’s vodkas are quadruple distilled, triple charcoal filtered and made with natural flavours.

Cucumber Lime brings Burnett’s portfolio to a total of 37 flavours, which includes: Apple Berry, Blue Raspberry, Blackberry, Blueberry, Cherry, Cherry Cola, Cherry Limeade, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Mango Pineapple, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Red Berry, Ruby Red Grapefruit, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream.

The product is available for a suggested retail price of US$10.99 for the 750ml and is bottled at 35% ABV (70 proof).

Cucumber Lime, which will be available nationally in the US in April, comes in four sizes: 50ml, 750ml, 1.0L and 1.75L. “New Flavour” tags will hang from the bottles of 750ml and 1.75L sizes for the first few months of shipping. The launch of the new flavour is supported by floor displays, a range of point of sale items, shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) and the Burnett’s ‘More Recipes, More Fun’ Mobile App (available on Apple and Android devices) provide information and drink recipes for all flavours.

10 February 2016 - Felicity Murray The Drinks Report, editor