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Exclusive Oscars bottle walks red carpet

Piper-Heidsieck Champagne has unveiled a 'Red Carpet Ready' limited edition magnum bottle that will be poured exclusively at this year’s 88th Acadamy Awards ceremony on February 28

Only 1,000 bottles have been produced of this Cuvee Brut magnum, which has been designed with the word ‘Oscars’ and the number ‘88’ forming a golden ‘tiara’ that is wrapped by hand around each bottle.

“We are thrilled to celebrate a momentous occasion with a momentous bottle, one that reflects the Academy and the House’s shared value of excellence,” says Benoit Collard, global executive director Piper-Heidsieck. “These magnums are as grand and bold as the films and performances we are celebrating this year.”

An exclusive visual and video have been created as part of the Champagne House’s overall #PiperReady Oscars campaign in which the Red Carpet Ready limited edition bottle can be seen walking the red carpet. As one of the evening’s ‘best dressed’, the bottle is met with flashing cameras as it steps out of the car and shows off its robe and adornments made especially for this big night, before walking onto the Dolby Theatre stage.

19 February 2016 - Felicity Murray The Drinks Report, editor