Attention-grabbing bottle aids gin's success

Daffy’s gin, launched in December 2014, has announced its first national listing with Waitrose and will be on the shelves in all 234 UK stores from this month.  

Named London Dry Gin of the Year at the International Wine & Spirits Competition 2015, the premium Scottish gin has been quietly building recognition. Other stockists now include Harvey Nichols, Fortnum & Mason, and Harrods.

Master distiller, Chris Molyneaux, who co-founded Daffy’s with his wife Mignonne, says: “Since launching Daffy’s we’ve worked hard to secure the right listings in discerning independents and quality stores. Achieving a national supermarket listing with Waitrose was a key ambition for the brand and we’re thrilled to be working with the company.

“Despite sales growing by seven fold over the last 12 months, our distillation methods, using the world’s best ingredients (juniper from the Balkan States, lemon peel from Southern Spain and Lebanese mint, which creates the soft creamy, toffee notes) to produce small, single batches will never change. It’s the smooth and complex flavour of Daffy’s that makes it unique, to be enjoyed in cocktails, or neat over ice, like a fine single malt whisky.”

Herchelle Perez-Terrado, Waitrose spirits buyer says: “We’re always on the look-out for drinks from producers who are clearly passionate about their brand, devoted to their craft, determined to use the finest ingredients and driven to make something that’s unique. Chris and Mignonne of Daffy’s typify that approach and we’re pleased to be able to bring their delicious gin to our customers across the UK.”

The design of the Daffy’s bottle likewise demands attention, with the clean lines of the crystal bottle the perfect backdrop to the stunning artwork by Robert E. McGinnis. The artist was inspired to personify Daffy’s as the Goddess of Gin, akin to the timeless beauties he has depicted in famed film posters, such as Breakfast at Tiffany’s and James Bond.

“2016 is set to be an incredibly exciting year for us and the culmination of many years of work to perfect Daffy’s offering. Waitrose will be the first time that many new customers are introduced to the product, and we cannot wait to hear their response,” adds Chris

Daffy’s is available nationally at Waitrose priced at £35.99 for 70cl. Daffy’s can also be purchased online www.daffysgin.com. 

22 February 2016 - Felicity Murray The Drinks Report, editor