Bespoke new bottle for Disznókö’s Dry Furmint

This week, Christian Seely, MD of AXA Millésimes, and László Mészáros, director of Disznókö, unveil a new presentation for Disznókö Dry Furmint 2015 – a wine that is growing in popularity around the world.

After more than 20 years of experience in producing and marketing dry white wines, Disznókö has now chosen a more appropriate bottle for its Tokaj Dry Furmint 2015. As László Mészáros explains: “There is no other white wine anywhere in the world that resembles a dry Tokaj Furmint. Our aim is to highlight the very singular character of our grapes and terroir among consumers.”

Inspired by the shape and proportions of the traditional 500ml Tokaji bottle, the new design - a recent project by designer Géza IPACS - has been adapted to the 750ml format. Its height and special ‘dead leaf’ colour make it more easily identifiable by consumers as being a dry white wine, rather than a sweet wine.

Meszaros continues: “We were delighted with the results of this regional initiative to develop a new 750ml Tokaji bottle for today’s modern market. Together with a revised label that is simple yet bold, and a revolutionary stopper, Disznókö Dry Furmint has a contemporary look that will appeal both on shelf, and at the table.

“In keeping with the new-look bottle, we have chosen the Vinolok glass stopper for the very best in aesthetics while providing the highest guarantee of an effective seal.”

The Vinolok stopper, made from natural raw materials, offers consistency of shape, and a precision seal to ensure that every single bottle maintains a perfectly uniform flavour.

2015, a great vintage

So what is in the bottle? A fruity, fresh dry white wine from the classic Hungarian Furmint grape – and in 2015 the healthy fruit, full of flavour, was magnificent. This very hot, dry vintage resulted in nicely-balanced acidity and fresh fruit flavours, along with the minerality so typical of Tokaj wines.

Disznókö Dry Furmint 2015, rrp £13.99, is available from agents Gonzalez Byass UK (call Arthur Boulgaris on 07880 200106 for more information). 

22 March 2016 - Felicity Murray The Drinks Report, editor