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New appointments at Bacardi

Bacardi Global Travel Retail has announced the appointment of Vinay Golikeri to the role of regional director Asia Pacific effective from April 4, 2016. He will be based in Hong Kong and will report to Mike Birch.

Vinay has been part of Bacardi Global Travel Retail since 2011 and, as marketing director, has led the company’s strategic drive to premiumise its portfolio and brought to market several award-winning innovations. This is an exciting time for Vinay in a region he is familiar with both from his earlier domestic market career with Bacardi and with other brands. His experience in understanding the dynamics of the region’s emerging consumer demographics will be highly valuable in the company’s further collaboration with retailers to leverage the opportunity with shoppers at the second stage of luxury.  

Vinay replaces Irving Holmes Wong who moves to a new role as managing director for Bacardi Greater China (domestic). Irving will lead the opportunity for Bacardi brands from his new base in Shanghai. He will continue to work closely with Vinay on synergies with the Global Travel Retail business in his region.

Replacing Vinay as customer marketing director, Global Travel Retail is Leila Stansfield.  Leila joined Bacardi Global Travel Retail as finance director in 2014, before which she was director, corporate strategy since joining Bacardi in 2010.  Leila brings considerable shopper marketing experience from her earlier career as a retail and consumer specialist in the strategy consultancy arm of Price Waterhouse Coopers.

Mike Birch comments:"Bacardi prides itself on developing its internal talent pool and I am especially pleased to have the expertise of Vinay and Leila in their new roles. Global Travel Retail is a strategic shop window for the Bacardi group with strong support from our CEO Mike Dolan and I am delighted that we have his personal support and continued investment in helping us deliver our ambitions in the sector."

22 March 2016 - Rebecca Sterritt Paragraph Publishing, content manager