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Camus releases Destination cognac gift packs

After the success of its porcelain books in the nineties, Camus has released a Destination Collection in packaging that showcases landmark sites around the world.

The Destination Paris cognac gift pack features Illustrations of key Parisian landmarks created by graphic designer Matthieu Forichon. Put together, the four sides of the packaging illustrate a complete Parisian scene. And a QR code on the box can be scanned to tell the consumer more about the product as well as find out more about Paris.

Hong Kong and Singapore editions are already on the shelves and the cognac house says more are to come in the near future. The Destination Collection cognacs are only sold in the vicinity of the city that they represent as the ultimate souvenir in the liquor section. It combines the two main reasons why people buy spirits while travelling: to offer an exclusive collectible gift, a souvenir, or simply to indulge themselves.

Camus Cognac VSOP Destination 1litre: €69 incl. tax (recommended domestic sales price - France)

11 April 2016 - Felicity Murray The Drinks Report, editor