New Deau Cognac presented in Hong Kong

Cognac specialist, Deau will be exhibiting at Vinexpo Hong Kong next week with a new limited edition of its Deau Extra Black. The edition has been named, Black Harmony to recognise one of the company’s most important values. The 1500 units have an estimated retail price of US$349, and will be released to help to increase the brands recognition.

Olivier Hidier, commercial director, Deau Cognac, comments: “We are thrilled to be releasing this limited edition Deau Extra Black that ranks higher than our signature XO. We knew that we wanted to release something special to increase our recognition, but thought that this prestigious blend deserved more than just an exclusive gift-box. We wanted to bring some fun and liveliness to our portfolio, and this limited edition certainly does that.”

Deau Cognac currently has 40% of its business in Asia, and a new commercial office opened recently in Shandong Province, Tsing Tao, Deau is hoping to build on its relationships with key Asian retailers.

Deau will also be showing its Privilège cuvée - a unique blend of Cognacs, slowly matured in ageing cellars. Aiming to enhance its perceived quality, the cuvée has also been improved, receiving an upgrade to both its look and taste. The front label has been replaced with an engraving, while the blend now sits as a superior VSOP – making it ideal for the region.

Two Tasting Boxes will also be showcased. These beautifully presented Deau Cognac expressions enable consumers to try either three, or all six of the main products.

Comments Hidier: “We may be a small brand in comparison to the main Cognac players, but we have a unique offering, which is quite exceptional, and one we feel is ideal for this region.” 

20 May 2016 - Felicity Murray The Drinks Report, editor