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Ian Macleod launches Rocket Cat spirit drink

Ian Macleod Distillers, one of Scotland’s leading independent family-owned distiller blender and bottlers, has launched a spicy party drink, Rocket Cat spirit drink.

Rocket Cat launched this month onboard Scandinavian ferry companies, Viking and Tallink Silja, which offer cruises of the Baltic Sea. The spirit drink will also soon be available on major ferry operator, Scandlines and on ferries leaving Puttgarden Harbour in Germany.

Aimed at 21-25 year olds, it can be consumed as a shot, used in cocktails and also enjoyed with food. The 50cl bottling has an ABV of 34.7% and contains the finest Scotch whisky and a strong cinnamon hit.

Andy Lane, travel retail director for Ian Macleod Distillers, says: “We are thrilled to be launching this unique golden sprit on board major ferry lines across the Baltic Sea.  Rocket Cat contains an infusion of heat and a slight after burn, so it’s not for the faint hearted. Not only is it made of the right stuff but it’s versatile and most importantly, tasty!

“We think Scandinavia is going to be a big market for this drink so the opportunity to sell and promote Rocket Cat with these leading ferry companies couldn’t be more fitting.”

Promotion and sampling of Rocket Cat will be led with a sense of fun in mind staying true to the brand ethos. Passengers aboard the ferries can enjoy video animations; exclusive gifts, spacesuit-clad promoters and rocket launch pads as well as getting involved in user generated social media.

23 May 2016 - Felicity Murray The Drinks Report, editor