RSS Feeds

Advanced search

You are in:


Jura whisky’s first crowd sourced packaging

A new limited edition expression of Jura single malt whisky was created to mark the distillery’s annual island whisky festival.  The flavours within this Tastival 2016 bottling were the inspiration for Jura’s first crowd sourced packaging, chosen by the whisky’s social media followers.

Jura Tastival, which took place on May 25-26, celebrates new ways to enjoy whisky and the introduction of this year’s festival edition with a triple sherry cask finish was no exception.

To complement its sweet and intense flavour, Jura asked four artists from across the world to create a unique illustrated packaging design based upon their interpretations of the Tastival 2016 bottling, which is 51% ABV, non-chill filtered.

Following heated competition, where fans voted for their favourite design online, Jura can now reveal that its first ever crowd sourced packaging is based on the artwork created by German artist Florian Schommer.

The intricate design incorporates Florian’s personal tasting notes for the whisky, including apple, represented by branches, notes of vanilla, captured in delicate white flowers and a colour scheme based on an aromatic blend of maple syrup and roasted hazelnut.

Other artists who competed to win the Tastival packaging contract included French illustrator Yo Az, UK based Claire Scully and Karin Ohlsson from Sweden. Their colourful array of designs can still be viewed on Jura’s Facebook page.

The limited edition bottling is the last Tastival expression to be overseen by Jura distillery manager, Willie Cochrane, who announced his retirement last week. He hands over the reins to Graham Logan, a former Jura Mash/Stillman who has worked at his side for over two decades.

Willie Cochrane says: “Every limited edition is special, but this one’s particularly close to my heart as it commemorates my last Jura Tastival, which has been a highlight on my calendar for the past ten years. It wouldn’t be Tastival without something a bit different to inspire new perspectives on whisky, and I’m sure Florian Schommer’s wonderful illustrations will do just that!”

Graham Logan adds: “We always aim to push boundaries with our Tastival bottlings and the triple sherry finish on this new expression is a perfect example of the creativity and craftsmanship I want to continue to encourage in my role as distillery manager.”

Jura Tastival 2016 will be available online and in shops globally (excluding US) RRP £85 from today, 30 May 2016.

30 May 2016 - Felicity Murray The Drinks Report, editor