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Burnett’s celebrates the red, white & blue

Heaven Hill Brands has created a limited edition party packaging for Burnett’s Vodka that celebrates the red, white and blue.

The USA Party Edition, offered through summer 2016 only, stands out with its bold label celebrating the American spirit and ‘superior smoothness’. With its ode to the stripes, mixed with a paint splattering across the middle, the USA Party Edition aims to be the champion atop bars at summer parties.

“It’s all in the name - Burnett’s Vodka is bringing more fun with a revamped look to celebrate the stars and the stripes,” says Reid Hafer, senior brand manager. “From rooting on the USA to celebrating independence, there’s no shortage of ways to experience the American spirit this summer. The Burnett’s USA Party Edition is your ticket to a nationwide party for the red, white and blue.”

The USA Party Edition is available for a suggested retail price of US$15.99 for the 1.75L and is bottled at 40% ABV (80 proof). The launch of the new custom label, on the 1.75L only, is supported by custom shippers, case card and shelf facings. 

31 May 2016 - Felicity Murray The Drinks Report, editor