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Appleton Estate unveils Reserve Blend in UK

Appleton Estate Reserve Blend is a premium blend of 20 select aged rums, featuring two very rare reserve stocks.  These rare and special rums give Appleton Estate Reserve Blend complexity and add to its full-bodied, smooth and delicately balanced flavour. This exceptional rum provides a balanced yet lingering finish with echoes of wood.

The new rum joins Appleton Estate Signature Blend and Appleton Estate Rare Blend 12 Year Old, which are all blended by master blender, Joy Spence from different types of pot and column still rums of various ages.

Appleton Estate rums are made from sugarcane grown in the valley, using water tapped from the limestone-surrounded spring and distilled at the estate. 

The introduction of Appleton Estate Reserve Blend follows a refreshed packaging design that retains the iconic bottle shape but now includes Joy Spence’s signature on the cap to reinforce Appleton Estate’s crafted approach to producing rum.

Nick Williamson, marketing director, Campari UK comments: “Appleton Estate is the most comprehensive premium golden rum portfolio on the market.  From our Signature Blend to our Appleton Estate 50 Year Old Jamaica Rum, our range spans the spectrum from sumptuous cocktail to luxurious sipping rums, and is one of a few rums to remain true to its roots and authentic, Jamaican full-bodied flavour.

“The new packaging and use of the word ‘blend’ in our range names allows us to celebrate blending as a key factor in premium rum’s rich and complex flavours and at the same time provides consumers with an easy way to navigate the range.”

Appleton Estate Reserve Blend has a similar taste profile to Appleton Estate 8 Year Old, which it replaces in the range. It is a combination of several rums of different styles and ages and does not have an age statement.

Although the packaging changes for Appleton Estate Signature Blend and Appleton Estate Rare Blend 12 Year Old, the award-winning liquid inside the bottle remains the same.  There is no change to the names, packaging or liquid for luxury brands, Appleton Estate 21 Year Old Jamaica Rum or Appleton Estate 50 Year Old Jamaica Rum.

8 June 2016 - Felicity Murray The Drinks Report, editor