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Hardy's fortified wines launched in duty-free

Moving away from its ‘norm’ in travel retail, Accolade Wines has announced its latest release from the Hardys label - a range of four rare fortified wines. Initially showcased at this years’ TFWA Asia Pacific Exhibition and Conference, the range has already received high praise.

A project that has taken just over 18 months, the Hardys Rare Fortified range consists of the Hardys Rare Show Sweet White (only 150 bottles produced), the Hardys Rare Liqueur Sauvignon Blanc (346 bottles produced), the Hardys Rare Tawny (864 bottles produced), and the Hardys Rare Muscat (784 bottles produced). These wines have been crafted from reserve wines matured in barrel over many decades.

Rupert Firbank, commercial director, Accolade Wines, comments: “These are wines that we have not bought to travel retail in the past but which we feel there is a market for. When we present them at special Hardys events people always rave about them and ask where they can buy them – now they can! The range received extremely positive feedback during TFWA AP, so we are excited to see what listings will be achieved.”

Paul Lapsley Chief Winemaker, AU says, “The awesome foursome not only showcases the wonderful reserves of aged fortified wines we have, but also the commitment from everyone in a truly collaborative team effort. Hardys has made magnificent, unique and innovative fortifieds for over 100 years, from vintage ports to sherries, and this release adds to that wonderful history. The combination of blending aged wines with younger fresher material has resulted in this group of complex wines with a kaleidoscope of flavours which are very luscious and very moreish.”

Accolade Wines’ portfolio offers a broad range of New World Wines, including: Mud House, Da Luca, Grant Burge, Viña Anakena, Arras and Geyser Peak. 

17 June 2016 - Felicity Murray The Drinks Report, editor