New Tullamore D.E.W. range launched in UK

Tullamore D.E.W. has unveiled a new range of single malt Irish whiskeys in the UK with an exclusive Harrods launch. The range includes a 14 year old single malt, an 18 year old single malt, plus the limited edition Celebratory Phoenix single batch launched to celebrate the opening of the new Tullamore D.E.W. distillery in 2014. All three are exclusive to Harrods for the month of August.

Both Tullamore D.E.W. single malts are characterised by their rare, four-cask recipe, finished in bourbon, oloroso sherry, port and Madeira casks. This innovative finish gives the malts a uniquely rich and mellow taste and continues Tullamore D.E.W.’s tradition of four-cask-finished single malts, which began with the 10 Year Old Single Malt.

The distillery says the range’s unique combination of wood, sweet citrus and tropical fruit notes deliver a flavour reminiscent of rich fruits united with light spice. The long-lasting sweet finish and notes of ripe apples, sweet citrus and hints of tropical fruit, all enveloped in vanilla oak, set these two new single malts apart as distinctive Irish whiskeys. The rare production process results in vibrant and lively Irish single malts with incredible fruitiness. This distinct taste has recently resulted in the Tullamore D.E.W. 14 Year Old Single Malt winning gold in the Irish Whiskey category at the International Spirits Challenge 2016.

John Quinn, Tullamore D.E.W. global brand ambassador, comments: “Both Tullamore D.E.W. 14 Year Old Single Malt and Tullamore D.E.W. 18 Year Old Single Malt have been born of our desire to craft exceptional whiskeys of true character. Thanks to triple distillation, they are particularly smooth – and their highly distinctive four cask finish gives them a rich depth and extraordinary balance. Their unique ABV of 41.3%, is the ideal strength to balance the rich flavour with the smooth mouthfeel and finish.”

The limited edition Tullamore D.E.W. Celebratory Phoenix Single Batch is also now being introduced to the UK, exclusive to Harrods for the month of August. Launched to celebrate the opening of the new Tullamore D.E.W. distillery in 2014, it commemorates the courage of the Tullamore people, who driven by optimism, rebuilt their town, and established the Tullamore Distillery in 1829, the Phoenix is still proudly featured on the town’s coat of arms today. The new release is an exceptional whiskey, with mellow complexity, deep leafy, malty notes and smooth vanilla oakiness.

Tullamore D.E.W. Phoenix is a limited edition high strength, 55% ABV triple distilled Irish whiskey, enriched in pot still whiskey and finished in virgin Oak casks. It is a blend of all three types of Irish whiskey, pure pot-still, single malt and grain whiskey. It is non-chill filtered, and crafted to perfection in small exclusive batches, with each bottle uniquely numbered.

Quinn adds: “Courage and optimism is a term often associated with the Irish Spirit. Even when faced with adversity and obstacles, the people of Tullamore town rose like the Phoenix to rebuild it. We created the Tullamore D.E.W. Phoenix to pay homage to the immeasurable strength of the people of the town, where our whiskey was born.”

Nick Fleming, spirits buyer at Harrods comments on the partnership: “The breadth of flavour profile within these three expressions pays testament to the authority of the Tullamore brand in this ever growing Irish Whiskey sector. The dexterity of cask management exemplifies true craftsmanship and we are delighted to add Tullamore to the Harrods portfolio and work in partnership with the William Grant family to present these characterful, perfectly balanced whiskies to the Harrods customer. We will be hosting a series of interactive tastings in store, offering the discerning Harrods customer the opportunity to experience these unique liquids before they purchase.”

To celebrate the launch, visitors to The Spirits Room on the lower ground floor of Harrods from August 8 – 13 and 18 – 20 will be treated to interactive tastings of the new single malts and Tullamore D.E.W. Phoenix, led by Tullamore D.E.W. distillery ambassador, Kevin Pigott.

Tullamore D.E.W. 14 Year Old Single Malt and Tullamore D.E.W. 18 Year Old Single Malt and Tullamore D.E.W. Phoenix are available in limited release retailing at RRP £59.95, RRP £99.95 and RRP £54.95 respectively.

17 August 2016 - Felicity Murray The Drinks Report, editor