Maxxium UK brings Maker’s 46 to the UK

Maxxium UK is extending its bourbon portfolio with the launch of Maker’s 46. The Maker’s Mark variant is targeted at premium on trade and luxury retail outlets and will be available from this month (September) following a preview in Harrods.

Maker’s 46 is created by removing fully matured Maker's Mark bourbon from its barrel, affixing ten seared French oak staves to the inside of the original barrel, then putting the Maker's Mark back in and aging it several more months. This second maturation is carried out in the coolest part of the warehouse, resulting in a complex and flavour profile of caramel, vanilla and spice. This rich liquid is bigger and bolder but with the drinkability that is synonymous with Maker’s Mark. The number 46 refers to the 46th recipe Bill Samuel’s Sr created before finally identifying the sought after unique stave profile used to deliver its distinctive taste.

Created to be sipped neat or over ice, Maker’s 46 has been crafted using the traditional Maker’s Mark ingredients, including red winter wheat for a gentle, smooth taste.

The elongated 700ml bottle is premium and elegant, with the Maker’s 46 logo etched on the glass. Hand-dipped red wax finishes the look.

Maxxium UK’s marketing controller for imported whiskey, Janice McIntosh, says: “Maker’s 46 is uniquely crafted to deliver an exceptional flavour that is bigger and bolder while maintaining the smoothness of Maker’s Mark. Bartenders and bourbon aficionados will be keen to welcome this premium expression as it meets the growing appetite for quality bourbons and we couldn’t be more excited to introduce it to the UK”

Maker’s 46 is bottled at 47% ABV, 2% higher than Maker’s Mark and has an RRP of £39.99(700ml).

8 September 2016 - Felicity Murray The Drinks Report, editor